Smoovy is a smoothie beverage that is sold as both a single serving and 4 pack bottle and comes in different flavors. This is a brand for a demographic/customer between the ages of 25 and 35 with an income of 40k-50k/year. The individual is always busy and on the go. They want a refreshing drink that’s healthy and resealable so it can be taken in the car, into the office, stores, etc. Smoovy is a retro, organic smoothie brand. There are four different flavors: Strawberry Kiwi, Mango Pineapple, Pear Apple, and Blackberry.

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